Random thought: couldn't Target effectivly turn all of its stores into supertargets just by hosting a farmers market in the parking lot?

earthsense

This past week I had the pleasure to hear a presentation from Mark Hardy at Earthsense, a market research company. The presentation broke down consumers beliefs of what makes a product sustainable. There are six key metrics, such as production, composition, distribution and disposal. The really cool thing about Earthsense's research is they can define sustainability attributes by product categories. For example, people care way more about the production and composition of their food than they do for their cars or electronics (for those items the green thing is to reduce energy usage). While some the findings are kind of obvious (like the example above), earthsense does do a great job of presenting the business case for sustainability in a way that can help management make more effective and profitable strategies.

Corn v Crude

Looks like the folks over at World Changing are taking up the Corn v Crude debate.

Please refer to my post "If mom cared" to get my take on this subject.

Whatever 2.0

If you need help explaining your Whatever 2.0 strategy try the "Web Economy Bullshit Generator"

T4America

Today the Star Tribune published an article that mentioned Transportation for America, T4America.org, a group that advocates for "a major multidisciplinary effort to reform transportation policy." They basically want to increased public transit and decreased energy usage. What I found cool, is they invite you to join the conversation. Keep track of them via RSS; read what you want, comment if feel like it, its a conversation!