Thursday, December 11, 2008

Ethical Corporation: Columnists - Stakeholder engagement – Judge by actions not words

Ethical Corporation: Columnists - Stakeholder engagement – Judge by actions not words: "An important first step in the process is for a company to assume ownership of the negative impacts of their business rather than being in denial or steering public attention elsewhere through unrelated corporate responsibility initiatives. Before spending time and resources on stakeholder processes, a company must determine how committed it is to getting something done, and state this very clearly."