Monday, April 28, 2008

Process not Personality

Corporate America has Darwinist character, the most adaptable thrive. Winning ideologies increase shareholder value. To pull this off companies need to have processes that are scalable. A designed centric business will function with discipline and confidence. Yet, even the best business designs need to adapt to consumers even changing perception of what your brand stands for. To keep up innovation and flexibility are key. Experienced personalities often excel in achieving short-term results. But a company needs to know why it’s successful so it can share that information and reinforce the behavior. This systemization goes against the creative personality, vital for innovative new ideas. Therefore, the key contradiction to overcome is how to balance process control with creative personalities.