Wednesday, November 12, 2008

Online Communities: The Tribalization of Business

O'Reilly Radar, which is a great Web 2.0 resource, recent did a post on online communities. Online communities are groups of people wth shared interests, beliefs or values. And in terms of sustainability, you could say that these online communities represent different shades of green. Your actions and contributions authentically relate to these online communities. Its important not to have ulterior motive, this is where autheticity and transparcy provide the context for engagement. Corporate contribution to online communities need to provide real value to their members.