Tuesday, March 10, 2009

Disney Unveils its Green Strategy : TreeHugger

Disney Unveils its Green Strategy : TreeHugger: "Disneyland may not be the greenest place on earth but within 3- to 5-years the company plans to minimize Mickey's footprint, cutting emissions in half, reducing electricity consumption by 10 percent, and halving the garbage at its parks and resorts by 2013. Long-term, the aim is net zero waste and emissions, states the Walt Disney Company’s first comprehensive environmental plan from its new corporate responsibility report. Perhaps shareholders at the recent annual meeting are buoyed by the financial impact that reducing energy costs may have on the bottom line."